Black Lives Matter
Friday, June 12th, 2020
At BASE BUTTER we believe….
Black lives have always mattered.
That “to matter” is the minimum and we deserve more.
Equality is not enough.
BASE BUTTER envisions a world where the depth, breadth and uniqueness of complexion is celebrated. Our skin is acknowledged for where we’ve been and recognized as the armor for where we’re going.
The mission of our company is to help make skincare easy while our purpose is to help women, especially Black women, protect and feel comfortable in their skin. It’s a mission built on the historical context of being oppressed due to the color of our skin. It’s a mission focused on strengthening how we view ourselves within the skin we’re in.
Black people have been and continue to be oppressed by the systems created to uphold systemic racism. These systems are sustained by the strategically disproportionate allocation of money, power, and the refusal to provide access to equitable opportunity. Each tactic has been deliberately chosen to ensure these resources are not in the hands of Blacks.
It’s because of this that we will utilize our resources to help continue moving the needle forward to protect the lives of those on the front lines and bring comfort to those who need it most.
By aligning with our mission and vision, BASE BUTTER is committed to the fight through a two prong approach:
To “protect our skin” we’ll be donating 10% of all profits each month (until further notice) to an organization that is doing critical work to dismantle systemic racism. This month we’ll be donating to the Loveland Foundation. The Loveland Foundation brings opportunity and healing to communities of color, especially to Black women and girls. Through fellowships, residency programs, listening tours, and more, ultimately they hope to contribute to both the empowerment and the liberation of the communities they serve.
To help us “feel comfortable in our skin” we’ll be partnering with JOYDAY to launch Finding Yellow, a therapist-led workshop series structured to create a place for Black people to heal and find joy — more details to come on this initiative in the upcoming weeks. JOYDAY is a digital movement focused on helping people find their inner joy through vulnerable conversations associated with mental health and wellness.
She’Neil and Nicolette
Co-founders @ BASE BUTTER