Clean @ BASE BUTTER
At BASE BUTTER, we’re on a quest to redefine the perception of beauty and its impact on our relationship with our skin. We believe that when you put your best face forward it is the one you love and care for despite its imperfections.
Our mission is to help make skincare easy. We do this through our easy to understand products, simple to follow routines, and expert information that can be easily applied. The products we make are designed to nourish and protect your skin, to help you feel protected and comfortable in your skin—now that’s beautiful.
MEET SHE'NEIL & NICOLETTE

She'Neil Johnson-Spence, CEO & Co-founder (left) and Nicolette Graves, VP of Product and Co-founder (right)
In our early 20’s, we began our unofficial skincare journey together to figure out why managing our oily skin and breakouts was such a struggle. We found ourselves self-educating, actively piecing together information to create solutions for our own oily, combination, and acne prone skin. What we found surprised us—our skin care vanities, full of benzoyl peroxide, retinals, exfoliants, and scrubs, were actually doing more bad than good. Ultimately, all our skin needed was some TLC, and by trying to solve a problem for us, we ended up creating a solution for all.
Our mission is to help make skincare easy.
Our vision is a world where we all can feel protected and comfortable in our skin.
Our brand promise is to create better informed consumers through information, education and products that work.
Our product philosophy is to design products that nourish and protect your skin.