The Formula
10 years ago we met on the internet, became roomies at Howard University, and built BASE BUTTER years later. We’re discussing it all and more in, THE FORMULA, a mini docuseries about BASE BUTTER.
NOW STREAMING EPISODES 1-5
EPISODE 1: Learn just how our friendship began in a small Facebook group during our senior year in High School in episode 1, The Perfect Ingredients, of THE FORMULA.
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EPISODE 2: In 2017, we converted our Harlem apartment into an adhoc co-working space and built a team of four all willing to work for FREE! Get a sneak peak into the early days of BASE BUTTER in episode 2, The First Batch, of THE FORMULA.
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EPISODE 3: In late 2017, She'Neil asked Nicolette to join BASE BUTTER as co-founder to help her solve one major problem: customers were not coming back! So, they launched the Skin Struggles campaign, captured insights from over 3,000 women about their skin, and Radiate Face Jelly was born. Hear just how they built an award winning product in episode 3, The Constant Variable, of THE FORMULA.
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EPISODE 4: “2020 felt like… mental gymnastics.” - Nicolette 🤯 Two weeks into the first lockdown of the pandemic our suppliers let us know they were backordered INDEFINITELY. How were we out of stock of all our products for three months and still grew 300% YoY from 2019 to 2020!? See how we survived this wild year in episode 4, Trial and Error, of THE FORMULA.
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EPISODE 5: Can you believe the day before She’Neil’s wedding she was packing hundreds of orders 😩!? Back in 2020 we moved operations from She’Neil’s apartment to an office, had back to back sold out restocks, grew our team and got a shoutout from Queen Bey herself in just five months. BASE BUTTER was being quickly propelled into the future right before our eyes and we were just figuring it out as we went.
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